Digital Experiences · Architecture Studios

Websites for
Architecture Studios.

Greyform designs project portfolios and digital studio presences for architecture studios and interior design practices — precise, independently manageable, clearly positioned.

Berlin Worldwide
01 Die Aufgabe

Projects that speak.
A studio that convinces.

The website of an architecture studio has a clear task: to convince potential clients — before the first conversation takes place.

This applies equally to architecture studios and interior design practices. And to studios that do both. The digital presence is often the first impression — and it determines whether a client, developer or investor initiates a conversation or moves on.

Projects are the heart of it. But projects alone are not enough. An architecture studio needs to communicate digitally: what it can do, how it thinks, what it stands for. This is a communication task, not just a design task.

Greyform builds digital systems for architecture studios that do both: show projects in their full quality — and make the studio's point of view clearly legible. Not a generic portfolio. A convincing studio portrait.

3–6 Weeks from brief to launch
100% New projects added independently
DE / EN Bilingual by default

Ein Projekt ist mehr
als seine Bilder.
Es ist eine Haltung.

02 Architektur & Innenarchitektur

Two disciplines.
Similar digital needs.

Architecture studios and interior design practices have different areas of focus — but similar digital needs.

Architecture studios often communicate in a B2B context: developers, investors, public clients. The website needs to convey competence, experience and a clear point of view. Projects need depth: brief, approach, context, outcome.

Interior design practices often move between B2B and B2C. The visual language is more atmospheric, the audiences more varied — private clients, hotel projects, retail, workplace. The website needs to do both: convince and seduce.

Practices that do both need a structure that can show both — without compromising clarity. We build systems that make this possible.

Architecture Studios Competence communication, project depth, competitions, awards, team and studio profile
Interior Design Practices Atmospheric visual language, spatial feeling, materials, B2C and B2B communication
Mixed Practices Flexible structures that show architecture and interior design as clearly distinct but coherent
Project Systems Independently manageable portfolios — new projects added in minutes, without a developer
03 Häufige Probleme

Was bei Architekturbüro-
Websites schiefläuft.

i

Images without context

Beautiful project photography — but no text that explains what the brief was, how the studio thought about it and what makes the project distinctive. Potential clients see outcomes but do not understand the competence behind them.

ii

Outdated portfolio

Websites that require a developer to update quickly fall behind the actual state of the studio. New projects are missing. The site no longer shows what the practice can do today.

iii

No clear studio portrait

Many architecture studios show projects but very little studio. Who are the people behind it? What is the point of view? What distinguishes this practice? These questions remain unanswered.

iv

Poor discoverability

Architecture studios that are barely discoverable through Google or AI systems — because the website has no semantic structure and the projects are not built as machine-readable content.

v

No international reach

Practices with international projects and ambitions — but single-language websites. International clients, publications and juries remain out of reach.

vi

Template portfolio

Generic portfolio themes that make every studio look the same. The visual system communicates nothing about the practice's point of view — and that is a missed opportunity.

04 Unser Ansatz

Not a portfolio template.
A studio portrait.

Every Greyform project begins with the question: what makes this studio distinctive?

Not: which template fits best? But: what is the point of view, the visual language, the way of thinking — and how do we translate that into a digital system that communicates exactly that?

The result is a website that feels like a natural expression of the studio. Not a generic portfolio. A presence that builds trust before the first conversation — and that grows independently with the practice after launch.

See our work: thegrey.berlin — Brand Identity & Website · Ji-Na Kim — Editorial Brand Site

Approach Studio portrait, not project list
Pace Weeks, not months
Aesthetic Precise · Architectural
Languages DE / EN · International
05 Projektsysteme

New projects.
Added independently.

Architecture studios continuously win new projects. The digital system needs to keep up.

This is why we build flexible project systems — not static websites. Every Greyform project is structured so that your team can independently add new projects, update existing ones and continuously develop the portfolio — without a developer, without waiting.

The system is designed around the needs of a planning practice: structured project entries with images, texts, categories and metadata. Filter functions by type, scale or year. Team pages. Press and awards section. All independent, all in the browser.

  • Project management with images and texts
  • Categories by type and scale
  • Team and studio pages
  • Press and awards section
  • No developer required for new projects
  • Full documentation at handover
06 Ausgewählte Arbeiten

Aktuelle Projekte
aus dem Studio.

Sichtbar für Menschen.
Verständlich für KI.

07 Suche & Sichtbarkeit

Built for search.
Ready for AI.

Architecture studios are increasingly discovered through AI systems — by developers, clients, editors and juries looking for planning partners.

A website without semantic structure and machine-readable content is invisible to these systems — regardless of how good the projects are. AI systems can only recommend what they understand.

Greyform structures project pages, studio texts, awards and press coverage so that both search engines and AI systems can clearly understand what a studio does, where it operates and what it stands for.

Semantic Structure Clean HTML, correct hierarchy, entity clarity
Structured Data Schema.org markup for studio, projects and services
Content Depth Project descriptions that communicate competence and point of view
AI Readability Content structured for ChatGPT, Gemini, Perplexity and Google AI Overviews
08 Prozess

Wie ein Projekt
Form annimmt.

01

Brief & Discovery

We begin with a focused brief — your studio, your projects, your audiences. A clear conversation, a shared understanding, a defined scope.

02

Design

We design the full visual system — typography, layout, image treatment, project page structure — before writing a line of code. Typically two rounds of revisions before sign-off.

03

Build

We build the site with the same care as the design. Performance, semantic HTML, SEO structure and project system architecture as core deliverables.

04

Launch & Handover

We handle the technical launch and document the project system clearly — so your team can add new projects independently from day one.

09 Verwandt

Weitere Branchen,
mit denen wir arbeiten.

Furniture Brands →

Digital experiences for furniture manufacturers, design brands and product companies.

Interior Brands →

Websites and content systems for interior, lighting, textile and home brands.

Lifestyle Brands

Editorial systems for lifestyle brands with attitude and aesthetics. — Page coming soon

Studio Overview →

All services, selected work and studio approach on the Greyform homepage.

10 FAQ

Häufig gestellte
Fragen.

Arbeiten Sie mit Architekturbüros und Innenarchitekturbüros?

Ja — mit beiden. Und mit Büros die beides machen. Architekturbüros und Innenarchitekturbüros haben ähnliche digitale Anforderungen: Projekte als Herzstück, klare Kompetenz-Kommunikation, ein System das wächst. Der Unterschied liegt im Ton und in der Bildsprache — und den gestalten wir gemeinsam.

Wie präsentiert man Architekturprojekte auf einer Website richtig?

Projekte brauchen mehr als Bilder. Sie brauchen Kontext: Aufgabenstellung, Ansatz, Material, Besonderheit. Greyform entwickelt Projektsysteme die beides ermöglichen — große atmosphärische Bilder und die inhaltliche Tiefe, die einen Wettbewerber von einem Auftraggeber überzeugt.

Wie lange dauert ein Projekt?

Ein fokussiertes Projekt dauert in der Regel drei bis sechs Wochen von Briefing bis Launch. Der Zeitrahmen hängt vom Umfang des Portfolios und davon ab, ob ein vollständiges Projektsystem oder ein Team-Bereich integriert wird.

Können wir neue Projekte selbst hinzufügen?

Ja — und das ist entscheidend. Architekturbüros gewinnen kontinuierlich neue Projekte. Das Content-System muss es ermöglichen, neue Arbeiten eigenständig zu ergänzen — ohne Entwickler, ohne Wartezeit.

Arbeiten Sie auch international?

Ja. Greyform arbeitet international. Das Studio ist in Berlin ansässig und betreut Projekte auf Deutsch und Englisch. Wir haben mit Studios in ganz Europa zusammengearbeitet.

Können Sie bei SEO und KI-Sichtbarkeit helfen?

Ja. Architekturbüros werden zunehmend über KI-Systeme entdeckt — von Bauherren, Entwicklern und Redakteuren die nach Planungspartnern suchen. Wir strukturieren Inhalte so, dass sowohl Suchmaschinen als auch KI-Systeme klar verstehen, was ein Büro macht und wofür es steht.

11 Projekt starten

Lassen Sie uns über
Ihr Studio sprechen.

Whether you are launching a new studio, relaunching an established practice or building a project system — we would be happy to discuss it. We respond within two working days with an honest assessment.

Start the conversation →