Digital Experiences · Architecture Studios

Websites for
Architecture Studios.

Greyform designs project portfolios and digital studio presences for architecture studios and interior design practices — precise, independently manageable, clearly positioned.

Berlin Worldwide
01 The Task

Projects that speak.
A studio that convinces.

The website of an architecture studio has a clear task: to convince potential clients — before the first conversation takes place.

This applies equally to architecture studios and interior design practices. And to studios that do both. The digital presence is often the first impression — and it determines whether a client, developer or investor initiates a conversation or moves on.

Projects are the heart of it. But projects alone are not enough. An architecture studio needs to communicate digitally: what it can do, how it thinks, what it stands for. This is a communication task, not just a design task.

Greyform builds digital systems for architecture studios that do both: show projects in their full quality — and make the studio's point of view clearly legible. Not a generic portfolio. A convincing studio portrait.

3–6 Weeks from brief to launch
100% New projects added independently
DE / EN Bilingual by default

A project is more
than its images.
It is a point of view.

02 Architecture & Interior Design

Two disciplines.
Similar digital needs.

Architecture studios and interior design practices have different areas of focus — but similar digital needs.

Architecture studios often communicate in a B2B context: developers, investors, public clients. The website needs to convey competence, experience and a clear point of view. Projects need depth: brief, approach, context, outcome.

Interior design practices often move between B2B and B2C. The visual language is more atmospheric, the audiences more varied — private clients, hotel projects, retail, workplace. The website needs to do both: convince and seduce.

Practices that do both need a structure that can show both — without compromising clarity. We build systems that make this possible.

Architecture Studios Competence communication, project depth, competitions, awards, team and studio profile
Interior Design Practices Atmospheric visual language, spatial feeling, materials, B2C and B2B communication
Mixed Practices Flexible structures that show architecture and interior design as clearly distinct but coherent
Project Systems Independently manageable portfolios — new projects added in minutes, without a developer
03 Common Problems

What goes wrong with
architecture studio websites.

i

Images without context

Beautiful project photography — but no text that explains what the brief was, how the studio thought about it and what makes the project distinctive. Potential clients see outcomes but do not understand the competence behind them.

ii

Outdated portfolio

Websites that require a developer to update quickly fall behind the actual state of the studio. New projects are missing. The site no longer shows what the practice can do today.

iii

No clear studio portrait

Many architecture studios show projects but very little studio. Who are the people behind it? What is the point of view? What distinguishes this practice? These questions remain unanswered.

iv

Poor discoverability

Architecture studios that are barely discoverable through Google or AI systems — because the website has no semantic structure and the projects are not built as machine-readable content.

v

No international reach

Practices with international projects and ambitions — but single-language websites. International clients, publications and juries remain out of reach.

vi

Template portfolio

Generic portfolio themes that make every studio look the same. The visual system communicates nothing about the practice's point of view — and that is a missed opportunity.

04 Our Approach

Not a portfolio template.
A studio portrait.

Every Greyform project begins with the question: what makes this studio distinctive?

Not: which template fits best? But: what is the point of view, the visual language, the way of thinking — and how do we translate that into a digital system that communicates exactly that?

The result is a website that feels like a natural expression of the studio. Not a generic portfolio. A presence that builds trust before the first conversation — and that grows independently with the practice after launch.

See our work: thegrey.berlin — Brand Identity & Website · Ji-Na Kim — Editorial Brand Site

Approach Studio portrait, not project list
Pace Weeks, not months
Aesthetic Precise · Architectural
Languages DE / EN · International
05 Project Systems

New projects.
Added independently.

Architecture studios continuously win new projects. The digital system needs to keep up.

This is why we build flexible project systems — not static websites. Every Greyform project is structured so that your team can independently add new projects, update existing ones and continuously develop the portfolio — without a developer, without waiting.

The system is designed around the needs of a planning practice: structured project entries with images, texts, categories and metadata. Filter functions by type, scale or year. Team pages. Press and awards section. All independent, all in the browser.

  • Project management with images and texts
  • Categories by type and scale
  • Team and studio pages
  • Press and awards section
  • No developer required for new projects
  • Full documentation at handover
06 Selected Work

Recent projects
from the studio.

Visible to people.
Readable by AI.

07 Search & Visibility

Built for search.
Ready for AI.

Architecture studios are increasingly discovered through AI systems — by developers, clients, editors and juries looking for planning partners.

A website without semantic structure and machine-readable content is invisible to these systems — regardless of how good the projects are. AI systems can only recommend what they understand.

Greyform structures project pages, studio texts, awards and press coverage so that both search engines and AI systems can clearly understand what a studio does, where it operates and what it stands for.

Semantic Structure Clean HTML, correct hierarchy, entity clarity
Structured Data Schema.org markup for studio, projects and services
Content Depth Project descriptions that communicate competence and point of view
AI Readability Content structured for ChatGPT, Gemini, Perplexity and Google AI Overviews
08 Process

How a project
takes shape.

01

First Brief & Conversation

Before our first conversation you receive our First Brief — ten short questions about your studio, your projects and your audiences. No lengthy discovery phases, no expensive strategy documents: a focused working session, to which we already bring first design hypotheses.

02

Design Concept

Before we design, we summarise what we understood — the leading idea, the design principles, the structure — in a short concept paper. You approve the direction before the first page is built. So every design hour flows into the right idea.

03

Design

We design the full visual system — typography, layout, image treatment, project page structure — before writing a line of code. Typically two rounds of revisions before sign-off.

04

Build

We build the site with the same care as the design. Performance, semantic HTML, SEO structure and project system architecture as core deliverables.

05

Launch & Handover

We handle the technical launch and document the project system clearly — so your team can add new projects independently from day one.

09 Related

Other industries
we work with.

Furniture Brands →

Digital experiences for furniture manufacturers, design brands and product companies.

Interior Brands →

Websites and content systems for interior, lighting, textile and home brands.

Lifestyle Brands →

Editorial systems for lifestyle brands with attitude and aesthetics.

Studio Overview →

All services, selected work and studio approach on the Greyform homepage.

10 FAQ

Frequently asked
questions.

Do you work with both architecture studios and interior design practices?

Yes — with both, and with practices that do both. Architecture studios and interior design practices have similar digital needs: projects at the centre, a clear account of what the practice is good at, and a system that grows. The difference lies in tone and visual language — and we shape that together.

How should architecture projects be presented on a website?

Projects need more than images. They need context: the brief, the approach, the materials, what makes the project distinctive. Greyform builds project systems that allow for both — large atmospheric images and the depth of content that convinces a client.

How long does a project take?

A focused project typically takes three to six weeks from brief to launch. The timeline depends on the size of the portfolio and whether a full project system or a team section is included.

Can we add new projects ourselves?

Yes — and that is essential. Architecture studios continuously win new projects. The content system has to let you add new work independently — without a developer and without waiting.

Do you work internationally?

Yes. Greyform works internationally. The studio is based in Berlin and handles projects in both German and English. We have worked with studios across Europe.

Can you help with SEO and AI visibility?

Yes. Architecture studios are increasingly discovered through AI systems — by clients, developers and editors looking for planning partners. We structure content so that both search engines and AI systems clearly understand what a studio does and what it stands for.

11 Start a project

Let's discuss
your studio.

Whether you are launching a new studio, relaunching an established practice or building a project system — we would be happy to discuss it. We respond within two working days with an honest assessment.

Start the conversation →